Paid media, run properly

Most of your ad budget never had a chance.

We read every search, placement and audience your ads paid for, kill the ones that were never going to buy, and show you exactly what’s left working.

Get a free account reviewNo pitch. A written read of your account in two days.

SearchGooglePerformance MaxGoogleShoppingGoogleYouTubeGoogleAdvantage+MetaRetargetingInstagramSpark AdsTikTokLead GenLinkedInAudience NetworkMicrosoftAI SearchChatGPT · PerplexitySearchGooglePerformance MaxGoogleShoppingGoogleYouTubeGoogleAdvantage+MetaRetargetingInstagramSpark AdsTikTokLead GenLinkedInAudience NetworkMicrosoftAI SearchChatGPT · Perplexity

You spend

$10,000 a month on Google.

Ten thousand points of light. Each one is $100 of your budget, and right now every one of them is still yours.

−$2,400

Searches from people who were never going to buy.

Job hunters. Students. Somebody looking for a free version of what you sell.

−$1,100

Wrong city, wrong hour of the night.

Clicks from places you don't serve, at times nobody answers the phone.

−$1,800

Clicks you weren't tracking at all.

Money spent against a conversion nobody was counting, so nobody could act on it.

−$900

Placements you never chose.

Parked domains and junk apps your campaign opted into by default.

What's left

$3,800 did the work.

Your report said the other $6,200 got clicks too. That's the whole problem — waste and wins look identical until someone reads every search.

Still working: $10,000
Gone: −$0

What we run

Every channel

Search, social, video and AI search — run with the same discipline on each. We put your budget where your buyers already are, not where we happen to be comfortable.

Live
Google Ads
Search · Performance Max · Shopping · YouTube
Live
Meta & Instagram
Advantage+ · Retargeting · Lead ads
Live
TikTok
Spark ads · Video shopping
Live
LinkedIn
Sponsored content · Lead gen forms
Live
Microsoft Ads
Search · Shopping · Audience network
Live
AI Search
Cited in ChatGPT, Claude and Perplexity

How we work

Four steps, and you see the numbers at every one.

No case studies yet — so instead of asking you to trust results you can’t verify, here is exactly what we do and in what order.

01
We look before we touch anything
A full read of the account: search terms, conversion actions, what's actually being counted as a lead. Most accounts are optimizing toward the wrong thing, and you can't see it from the dashboard.
02
We fix the measurement first
Conversion tracking, and a record of which click produced which customer. Until that's right, every other decision is a guess — including the platform's own bidding.
03
We rebuild and run it
Tight campaigns, a negative keyword list that grows every week, and manual bidding until there's enough data for automation to be worth switching on.
04
You get the number that matters
Not impressions. What a customer cost, which campaign produced them, and what we changed since last time.

What it costs

Our fee, before you call.

Most agencies make you book a call to find out what they charge. Drag the slider.

Your monthly ad spend$6,000

$1,000$50,000

Our fee: $1,200/mo
Growing: Multiple campaigns, conversion tracking, biweekly reporting.

That’s 20.0% of your spend. Month to month — cancel with 30 days’ notice. You own the ad account and the data, always.

Questions

Worth asking before you hire anyone to run your ads.

Who owns the ad account?+

You do. Every account is opened under your name, you hold the IDs, and if we part ways the accounts, the history and the data stay with you.

How long before I see anything?+

First clicks within days of launch. A cost-per-customer number you can trust takes 60 to 90 days, because that's how long it takes to gather enough conversions to be more than noise. Anyone promising faster is selling you something.

Am I locked into a contract?+

No. Month to month, cancel with 30 days' notice.

Do you guarantee results?+

No, and be careful with anyone who does. What we guarantee is that you'll always know what was spent, what it produced, and what we changed.

What does the management fee cover?+

Our fee is separate from what you pay the ad platforms. You'll see both, itemized, every month — each platform's exact charge and ours, never blended into one number.

Send me your account. I’ll tell you what I’d change.

A written review of what’s working, what’s leaking, and what I’d do first. Two days, no charge, no pitch. Most agencies never reply to a form at all — you will hear back within one business day.